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Author Andrew (Andy) Rudin serves as Managing Principal of Outside Technologies, Inc., a firm specializing in social media and sales strategies for B2B companies, associations, and non-profits. Andy has over 30 years of industry experience in technology, manufacturing, government, and professional services. A specialist in marketing and sales risk management, he has been a successful sales executive, marketer, and product manager. Andy has a BS in marketing and an MS in information technology, both from the University of Virginia.

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